When you think about facial hair, what comes to mind? If you’re like most men, you probably picture your mustache or beard or both–but there’s another type of facial hair that deserves your attention. Your eyebrows.

It’s true: eyebrows have the ability to make-or-break your look. They frame your face, accentuate your eyes, and convey emotion. Women have known this for decades–this entrepreneur just became a billionaire off of eyebrow products–and now, it’s time for men to acknowledge the importance of their brows, too.

But first, a little history. We know that our distant human relatives had very prominent brow bones from fossils of our earliest human ancestors. (Just picture a Neanderthal or the guys from those Geico commercials for reference.) For years, researchers hypothesized as to why early humans had such distinct brow ridges. Was it to protect their eyes from sunlight? Or from sweat and rain? Or was it simply to convey dominance to other predators?

Recently, research has pointed in another direction: humans evolved to have flat foreheads in order to communicate more effectively. Without a sharp brow ridge to contend with, we now have the ability to move our eyebrows to subtly indicate surprise, annoyance, concern, fear, and happiness. When you’re talking to your date, girlfriend, wife, etc., they’re probably low-key looking at your eyebrows to determine how you really feel.

In other words, your eyebrows are getting a lot of attention from other people. Time to start grooming!


The least you can do is take a spoolie brush to your brows every morning. Comb them up and towards your temples to tame any stray, wiry hairs.


If your brows are out of control, you might want to give them a trim. Take your new spoolie brush and comb your brow hairs upward. Use the spoolie to hold them slightly away from your forehead, and then trim down any extra-long hairs with a pair of brow scissors. Warning: don’t attempt this with kitchen scissors or craft scissors–you’ll end up looking ridiculous.


If your hairs are particularly unruly, you can use a brow gel to keep them in place throughout the day. Tom Ford makes a formula that’s easy to use and specifically formulated for men.


I’m a firm believe than men shouldn’t pluck above or below their eyebrows–let ‘em grow wild. But nobody likes a unibrow. If you need to create some space between your brows, the best option is plucking with tweezers. Start from the middle and pluck your way outward, never going past the inner corner of your eye. (This hurts. But you can handle it, you strong, manly man.)


If you feel like going above and beyond, treat your brows to a little bit of beard oil at night. Just like it does for your beard, this will soften your brows and make them easier to manage in the morning.

Not only is it easy to up your eyebrow game, but you can probably borrow most of these tools from your girlfriend. Win-win.

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